Amazing RP
A scaled YouTube programme for Amazing RP using narrative integrations, gaming creators, and recurring content waves.
placements
views
involved
About the project
Challenge, approach and result
Challenge. Amazing RP needed to be presented as a living multiplayer world where viewers can build a career, form relationships, and create their own stories. The campaign had to achieve broad reach while explaining the value of roleplay itself.
Approach. We assembled gaming and entertainment creators of different sizes, including CheZee, LukassKane, Dizoff, Timonqi, Waka, esQa, Bitochek, DeaDem, NEDOHAKERY Lite, and other channels. This mix supported both mass-reach waves and focused formats for audiences already familiar with RP.
Execution. Recurring placements and multiple narrative devices launched in 2024. In 2025, the team expanded the storytelling: creators played through situations inside the server and connected the sponsorship to the action. ETC AGENCY managed media buying, scripts, production, approvals, ad labelling, and documentation.
Result. Over two years, the programme involved 13 creators and more than 100 integrations, generating over 30 million views. The range of formats supported releases, updates, and themed events without repeating one advertising script.
Do you want to increase the popularity of your brand?
NOW IS THE TIME!
