Т-Банк
Scaled Telegram media buying for T-Bank products across business, insurance, investment, and consumer services.
placements
views
About the project
Challenge, approach and result
Challenge. After winning a series of tenders, ETC AGENCY needed to build communication for several T-Bank business lines, from business banking and insurance to investment and consumer services. Each product required its own audience and value proposition.
Approach. Telegram became the primary channel because each message could be adapted to the topic and tone of a specific publication. The team created a separate media plan for every product, combining business media, personal blogs, specialist channels, and broader audiences as appropriate.
Execution. We managed negotiations and media buying, adapted the messaging, coordinated approvals and releases, handled ad labelling and documentation, and consolidated results into product- and channel-level reporting.
Result. In 2025, the programme delivered more than 100 placements and over 20 million total views. One operating framework supported several product campaigns in parallel without conflating their audiences or messages.
Related service
Media Buying Agency for Creator and Digital Placements
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