МТС Fog Play
Promotion for MTS Fog Play through gameplay, first-hand product experience, and a scaled network of gaming creators.
placements
views
involved
About the project
Challenge, approach and result
Challenge. MTS Fog Play needed to communicate the value of cloud gaming through a clear user experience rather than an abstract technology message. The programme also required broad reach and a structure that could scale across many channels.
Approach. We selected gaming creators whose formats could demonstrate the service in action, including CheZee, LukassKane, Dizoff, Timonqi, Waka, Amytrip, Joe Speen, DeaDem, and other channels. Gameplay, first-hand setup experience, and ease of use became the core of each integration.
Execution. ETC AGENCY developed the influencer strategy and media plan, prepared briefs and narrative guardrails, coordinated placements, reviewed content quality and brief compliance, and managed ad labelling, documentation, and reporting.
Result. Across 2025–2026, the campaign delivered 50 placements from 49 creators and generated 20 million views. The broad gaming roster provided scale, while product demonstrations made a technical service understandable through real use.
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