FIT SERVICE
A media-led FIT SERVICE campaign using native story integrations across automotive and major entertainment creators.
placements
views
involved
About the project
Challenge, approach and result
Challenge. FIT SERVICE needed to grow awareness of its service-centre network and reach a new audience through trusted media personalities. A conventional ad insert risked being overlooked, so the brand message had to become part of the episode narrative.
Approach. We selected creators with broad reach and an appropriate context, including TAKSUEM NA MAYBAKHE, Sergey Orlov, KAKOVO?!, and Kanal Kovolya. A distinct story opening was developed for every channel to match the creator’s delivery.
Execution. ETC AGENCY prepared the creative treatments, managed approvals and production, reviewed final materials, and monitored publishing. Particular attention was paid to natural delivery while retaining the brand’s key message.
Result. In 2025, the campaign delivered 10 placements across 10 creators and generated 10 million views. Narrative integration combined media reach with a native presentation of the service inside the content.
Do you want to increase the popularity of your brand?
NOW IS THE TIME!
