Авто.ру
A reach-led YouTube campaign for Auto.ru using repeated pre-rolls across large creator channels.
placements
views
involved
About the project
Challenge, approach and result
Challenge. Auto.ru needed a highly visible reach campaign that could build repeated brand exposure quickly. Rather than isolated niche integrations, the brief called for a broad wave of presence across large YouTube channels.
Approach. Pre-roll was selected as the core format: a concise message appeared before content from creators with large, loyal audiences. The roster included CheZee, Waka, and Joe Speen, with repeated placements on selected channels to reinforce recall.
Execution. We planned the placement sequence and frequency, coordinated assets with creators, and monitored every release. ETC AGENCY also managed ad labelling, documentation, creator communication, and consolidated reporting.
Result. The 2025 campaign delivered 12 placements across 3 creators and generated more than 10 million views, giving the brand scaled visibility through one coherent media wave.
Do you want to increase the popularity of your brand?
NOW IS THE TIME!
