STALCRAFT
Long-term YouTube growth for STALCRAFT through gaming creators, tailored scripts, and community-led integrations.
placements
views
involved
About the project
Challenge, approach and result
Challenge. STALCRAFT needed more than a one-off sponsorship. The goal was to maintain an ongoing presence across gaming YouTube, support major news beats, explain updates, and remain visible to different community segments from 2023 through 2025.
Approach. We combined exclusive and partner gaming creators, including CheZee, LukassKane, Dizoff, Waka, Amytrip, and other relevant channels. Each placement was shaped around the creator’s established format, using gameplay, first-hand reactions, emotion, and community-native humour instead of simply repeating a campaign brief.
Execution. ETC AGENCY managed the complete workflow: media planning, channel selection, creative development, scripts, approvals, edit reviews, publishing, ad labelling, documentation, and reporting. In 2025, a dedicated wave of integrations supported a major game update.
Result. Across the published period, the campaign involved 34 creators and 50 placements, generating more than 25 million views. The recurring content waves kept each new announcement visible while preserving the distinctive atmosphere of STALCRAFT.
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