Campaign strategy and architecture
We translate the marketing objective into platform roles, contact formats, KPIs, and an audience journey from the first view to the target action.
Services / end-to-end delivery
Influencer Marketing Agency for Brands
We build campaigns from the business objective to the final report: audience research, platform and creator selection, integrations, placement management, and performance measurement.
- 2457+
- channels in our database
- 50+
- exclusive creators
- 100+
- completed projects
What the service includes
Influencer marketing agency: one team for the entire cycle
Influencer marketing becomes more predictable when creator selection, creative, and analytics follow one strategy. ETC AGENCY turns every stage into a managed process with clear ownership and a transparent media plan.
Creator selection and verification
We assess audience fit, content category, view dynamics, advertising load, reputation, and cost per contact. Every creator has a defined role in the media plan.
Creative and production
We develop the campaign mechanic, briefs, and narrative framework while preserving the creator’s voice and keeping the product message accurate.
Launch and analytics
We manage negotiations and paperwork, oversee ad labelling and publications, collect performance data, and identify what to scale in the next wave.
In practice
ETC AGENCY Influencer Marketing Cases
STALCRAFT
Ongoing STALCRAFT promotion on YouTube through gaming integrations, creator-led scripts, and community engagement.
View the STALCRAFT caserealme
A large-scale realme influencer campaign using vertical video, with realme C85 promotion grounded in real winter experiences.
View the realme caseOur practical guide explains how to choose creators and evaluate a campaign.
How influencer marketing worksBusiness objectives
When an end-to-end approach is the right fit
This model suits brands that need more than isolated posts: one strategy, one accountable team, and comparable data across the entire campaign.
- Launching a new product or category
- Growing brand awareness and product trust
- Scaling after pilot placements
- Bringing an international brand to Russian audiences
A transparent estimate
What an influencer campaign budget includes
After the brief, we itemise costs so the brand can see what it is paying for and what the proposal includes. We agree the scope, assumptions, and change-approval process before launch.
Creator placements
Publication costs by platform, format, and date. The media plan records creator terms, forecasts, and how long content will stay live; a forecast is not a view guarantee.
Agency services
Strategy, creator selection and vetting, negotiations, campaign management, and analytics. We show the service scope and fees separately from placement spend.
Content production
Creative, scripts, filming, editing, and adaptations where the project needs them. We clarify what the creator rate already includes to avoid counting the same work twice.
Rights and additional costs
Content usage periods and permitted uses, exclusivity, logistics, ad labelling, and other agreed costs. The estimate identifies taxes and mandatory charges where applicable.
Pricing and timing are calculated for the specific brief. The estimate remains provisional until creator terms and scope are confirmed; additional work is approved separately.
Our selection method
How we vet creators before adding them to the media plan
The decision depends on evidenced fit with the objective, not channel size alone. For each candidate, we record sources, the reporting period, the selection rationale, and identified risks.
Audience and content
We compare content category, geography, and available audience data with the brief. We review recent publications and previous integrations, not just the channel description.
Performance patterns and audience quality
We compare similar publications over a stated period: typical views, variation, engagement, and advertising load. We investigate spikes and signs of unnatural activity separately and request creator analytics where needed.
Risks and the final decision
We review public reputation signals, proximity to competitor advertising, brand restrictions, and content usage terms. Unverified data and ambiguous signals are raised for approval before booking.
Vetting reduces risk but does not guarantee the absence of manipulated activity or future performance. We agree the final creator list and acceptance criteria with the brand.
How we work
How the campaign is built
-
01
Discovery
We define the objective, audience, constraints, previous experience, and success criteria.
-
02
Media strategy
We recommend platforms, creators, formats, forecasts, budget, and a placement calendar.
-
03
Delivery
We prepare creative, approve materials, handle paperwork, and manage every publication.
-
04
Optimisation
We collect data, compare results with KPIs, and prepare the plan for the next launch.
What the team delivers
What the brand receives before launch and in the final report
The following is an illustrative structure for working materials, not a client document or an example of achieved results. The exact scope and data availability are agreed for each project.
Before the first publication
- Media plan: creators, formats, rates, forecasts with assumptions, KPIs, and a calendar.
- Selection rationale: audience fit, analytics sources, and risk notes.
- Briefs and approvals: messaging, materials, rights, and responsibilities for paperwork and ad labelling.
Final report structure
- Publication links and dates, evidence of publication, and confirmation that the agreed format was delivered.
- Plan versus actual by creator: available metrics, the source and measurement date, and the reporting window.
- Spend and cost per comparable result, with the calculation basis and reasons for deviations.
- Creator and format recommendations: what to repeat, change, or test in the next wave.
Frequently asked questions
Influencer marketing questions
How much do influencer marketing agency services cost?
The estimate depends on the objective, platforms, number of creators, formats, content production, and usage rights. After the brief, we show placement spend, team fees, and any necessary additional costs separately. Offers should be compared using the same scope of work and KPIs.
Can we start with a pilot campaign?
Yes. For a new category or audience, we can run a pilot with a focused creator pool, define hypotheses and KPIs in advance, and propose a scaling plan after reviewing the results.
How long does campaign preparation take?
Timing depends on the number of platforms, creative complexity, and approval process. After the brief, we provide a working calendar covering strategy, selection, production, and publication dates.
Can you work with creators outside the ETC AGENCY roster?
Yes. We work with both ETC AGENCY’s exclusive creators and external channels when they match the audience, objective, brand-safety requirements, and campaign economics.
Which metrics are included in the report?
The metric set depends on the objective. We typically report reach and views, engagement, clicks, cost per result, forecast delivery, and conclusions by creator, format, and platform.
Tell us what influencer marketing should achieve
We will build your campaign plan
