Genshin Impact
A three-year YouTube programme for Genshin Impact built around tailored scripts, Teyvat’s atmosphere, and creator fit.
placements
views
involved
About the project
Challenge, approach and result
Challenge. Promoting Genshin Impact required a genuine understanding of both the game and its community. A standard advertising script would interrupt immersion and feel out of place. The programme had to support news moments from 2023 through 2025 while remaining part of each creator’s established content.
Approach. We selected gaming and entertainment creators who understood Genshin Impact culture and could communicate its aesthetics, emotion, and sense of adventure. The published roster includes Anna Shota, CheZee, LukassKane, N-time, Mordekai, Amytrip, Bitochek, Morf, Joe Speen, DeaDem, and other creators from ETC’s network.
Execution. Every channel received a tailored narrative concept that respected both the lore and the creator’s voice. The team managed scripts, approvals, edits, publishing, ad labelling, and documentation, expanding the roster over time while balancing scale with relevance to the core community.
Result. Over three years, 34 placements across 12 creators generated more than 20 million views. The integrations were designed to feel like personal recommendations and natural extensions of the creators’ stories rather than interruptions.
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