ETC topic hub
Advertising measurement: KPIs, reporting and ROMI
A strong report does not decorate the outcome; it shows the method, the data source and the boundary between observed fact and estimate.
CPV calculator
Three ways to check a media plan
Free CPV calculator: calculate cost per view, budget or views. Includes formulas, a hypothetical example and guidance on which costs to include.
Practical resources
Start with the essentials
The ETC editorial team curated this collection. Every link leads to a standalone piece with methodology, limitations and sources where needed.
From knowledge to launch
Related ETC services
The resources help frame a decision; service pages show the project scope and the team’s areas of responsibility.
In practice
Related cases
STALCRAFT
Long-term YouTube growth for STALCRAFT through gaming creators, tailored scripts, and community-led integrations.
Open caserealme
A scaled vertical-video campaign for realme, followed by real-world winter creator content for the realme C85.
Open caseETC case #13
Scaled Telegram media buying for T-Bank products across business, insurance, investment, and consumer services.
Open case